VIEWPOINT Magazine

Perspectives on the business of healthcare

Brought to you by The Verden Group

The Summer Solstice 2019 Issue is Out!

In this issue, we tackle the benefits of outsourcing. We look at several tasks and responsibilities that often benefit from outsourcing. We explore when hiring an expert to handle your practice billing might be the right solution versus having a skilled in-house employee. Social media management, recruitment, and human resources are also areas that we look into in this issue, offering you different points of view and expert advice on how to decide what is best for your practice.
Contributors include leadership consultant and executive coach, Doug Gray, PhD, Dr. George Rogu of RBK Pediatrics in Long Island, and Dr. Seth Kaplan of TLC Pediatrics in Texas.

About Viewpoint

Viewpoint Magazine is a labor of love project from The Verden Group and its associated companies, created to deliver transparent interpretations of health care industry happenings, with the perspective to help support the independence of private practice. ViewPoint – what you need to know, now. Read more »

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Summer Solstice 2019

Spring Equinox 2019

Winter Solstice 2018

Autumnal Equinox 2018

Summer Solstice 2018

Spring Equinox 2018

Winter Solstice 2017

Autumnal Equinox 2017

Summer Solstice 2017

Spring Equinox 2017

Winter Solstice 2016

Autumn Equinox 2016

Summer Solstice 2016

Spring Equinox 2016

Winter Solstice 2015

Autumn Equinox 2015

Summer Solstice 2015

Featured Articles

Selected for you from the magazine. More articles »

Is Outsourcing Your Online Presence The Best Option?

As your primary outreach to patients, your online presence may need a professional touch.

The Importance of Active Listening

Active listening is a fundamental communication skill that leaders can and should learn.

Staffing: Should You Use A Professional Recruiter?

The pros and cons of managing the recruitment process in-house vs. hiring a professional recruiter.

Under the Radar – Medicare, Medicaid, and Payment Model Trends

The potentially major impacts of Medicare and Medicaid payment changes on your practice.

Social Media: Should You Hire An Expert?

Social media is an essential tool for promoting your practice. To get it done right, hire a pro!

Is A PEO Right For Your Practice?

What is a PEO and what can it do to improve your practice's human resources management?

Practice Billing: In-house vs Outsource?

Dr. Seth Kaplan of TLC Pediatrics in Frisco, TX, shares his experiences on both sides of the in-house vs. outsourced billing discourse.

The “Medicare-for-All” Debate

Susanne Madden examines the debate and feasibility of Medicare for all.

Shareholder Agreements: 12 Critical Items

Paul Vanchiere on 12 critical items that should never be overlooked.

Insurers Rapidly Acquiring Pharmacy Benefit Managers (PBMs)

Insurers buying up PBMs is disruptive and will blur the lines between insurance & delivery of care.

Adding NCQA's Behavioral Health Distinction To Your PCMH Recognition

What you need to know about the NCQA distinction and why it may be worth achieving.

Succession Planning: What It Is and Why You Need It

Whether you're a partner or sole owner, don't wait for a crisis, the time for succession planning is now!

Curated Video

Behind the scenes, up close, and personal. More video »

Direct-To-Employer Contracting in Pediatrics

How to Know if it's Time to Grow: QUICK TIPS with Dr. Jefferey R. Kile MD

Marketing Your Practice in 2017

Meaningful Use and Quality Reporting

Plan. Do. Study. Act.

Contract Negotiations

Learn More About Value-Based Payments

Interviews & Podcasts

Frontline stories from our clients, colleagues and consultants. More stories »

EHR Transition: Take Two

Dr. Rogu changed his mind about EHRs and his story just might change yours too.

Spotlight: An Interview with Dr. Liber

The highs and lows of transitioning from in-house to outsourced billing after 30 years.

Podcast: The Ins & Outs of Buy-Ins and Buy-Outs

Susanne Madden & Brandon Betancourt talk Practice Ownership - benefits, pitfalls & risks to buy-ins & buy-outs.

Podcast: ABC Pediatric Clinic, Houston, TX

Susanne spoke with Dr.s Sugol and Silen Pahlavan of ABC Pediatric Clinic in Houston, Texas, to learn about how they handled Hurricane Harvey and what they learned from the experience.

Interview: Michael Lubin, VP, Hint Health

Susanne spoke with Michael Lubin, VP of Hint Health, a 'direct care' company that helps connect physicians directly to patients and employers. No more middleman insurance companies!

Interview: Todd Wolynn, MD

We asked Dr. Todd Wolynn to tell us a bit about how he's innovating at his practice, Kids Plus Pediatrics. By investing in a studio onsite at his practice, this doctor has turned connecting into a lot of fun for everyone.

Videocast: George Rogu, MD, CPE

Susanne Madden sat down with George Rogu, MD, CPE, of RBK Pediatrics in Long Island, NY, to discuss the impact of technology on his busy pediatric practice.

Podcast: Gautam Gulati, MD

Dr. Gulati and Susanne Madden had an opportunity to talk about innovation - its cause (and stagnation) and its application. Even innovating oneself.

Interview: Scott Hodgson

Self described "design addict", Scott Hodgson has been the creative brain behind countless branding, identity, advertising and packaging projects.

Podcast: A Conversation with Christoph Diasio, MD

Susanne Madden spoke with Dr. Christoph Diasio, managing partner of Sandhills Pediatrics (North Carolina) and chair of the AAP section on practice management (SOAPM) about incorporating mental and behavioral health into his pediatric practice.

Female Solo Pediatric Practices of 2016

At The Verden Group, we assist many physicians with starting their new practices. Our favorites are the independent female pediatricians who decide to break out and create practices THEIR way.

Interview: Bonnie Feola, MD

We spoke to Dr. Bonnie Feola about her experiences with buying over an established pediatric practice and how she made it one her own, one step at a time.