In this issue, we tackle the benefits of outsourcing. We look at several tasks and responsibilities that often
benefit from outsourcing. We explore when hiring an expert to handle your practice billing might be the right
solution versus having a skilled in-house employee. Social media management, recruitment, and human resources are also areas that we look into in this issue, offering you different points of view and expert advice on how to decide what is best for your practice.
Contributors include leadership consultant and executive coach, Doug Gray, PhD, Dr. George Rogu of RBK Pediatrics in Long Island, and Dr. Seth Kaplan of TLC Pediatrics in Texas.

In this issue, we spoke with PCC regarding the latest innovations in Health IT, their dedication to helping independent pediatricians, and their new We Care program designed to do just that. We also take a look at the state of healthcare since the November elections, how physicians’ political stripes may play a role in the care patients receive, and why benefit corporations are a great fit for healthcare organizations. We also discuss putting workplace democracy to work in your practice, and deliver expert leadership advice from Practice Management Consultant Brandon Betancourt on why trust between partners is key to practice success. And for those of you looking for something informative to listen to on your commute or coffee break, Krista Bowman joins me for a ViewPoint podcast that unpacks what you need to know about Direct to Employer engagements in pediatrics.

This issue we tackle advocacy – for physicians, for their patient, for the community at large, and for the most vulnerable of us all, the children. You’ll find articles on patient education and collaboration, how to start a petition, the latest in healthcare deregulation, and even a piece on marketing your practice to self-funded employers (the highest form of self-advocacy in this volatile market, in our opinion).

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